УПОТРЕБА ПОЗАЈМЉЕНИЦА У МОДНОМ ДИСКУРСУ У СРПСКОМ И ИТАЛИЈАНСКОМ ЈЕЗИКУ

Authors

  • Slađana D. Stanojević Faculty of Philology and Arts , University of Kragujevac image/svg+xml Author
  • Ana V. Petrović Faculty of Philology and Arts Author

DOI:

https://doi.org/10.46793/Uzdanica23.1.189S

Keywords:

Serbian, Italian, fashion discourse, loanwords, morphological adaptation, etymology, comparative analysis

Abstract

Fashion represents a field of human activity that is constantly evolving, where the relevance of each achievement is limited to relatively short periods of time and where there is a continual pursuit of new trends. Accordingly, the language of fashion is also subject to ongoing changes, particularly noticeable in the lexical domain, where frequent use of loanwords can be observed in both Italian and Serbian. The main objective of our study is to examine how loanwords are integrated into the fashion discourse of these two languages, with particular attention to potential similarities and differences in their usage, shaped by the characteristics of the respective linguistic systems in which they occur. We also investigated the origin of the recorded examples of loanwords and analyzed their morphological adaptation to Serbian and Italian, the presence of multiple alternative variants in both languages, as well as the appropriateness of their usage.

Author Biographies

  • Slađana D. Stanojević, Faculty of Philology and Arts, University of Kragujevac

    Sladjana Stanojević was born on June 12, 1991, in Kragujevac, Serbia. She completed her undergraduate studies in Italian language and literature at the Faculty of Philology, University of Belgrade, in 2014, with an average grade of 9.78. In 2015, she earned her master’s degree in the program Language, literature, culture at the same faculty, graduating with an average grade of 10.00. Her master’s thesis was titled The Role of the Mother Tongue in Foreign Language Teaching. She completed her doctoral studies in the same program at the Faculty of Philology in April 2023 by defending her dissertation entitled The Development of the Compound Perfect Forms with the Auxiliary Verb avere in Early Italian Prose. Since September 2016, she has been employed as a teaching assistant in the field of Italian Language and Linguistics at the Faculty of Philology and Arts, University of Kragujevac. In August 2022, she was promoted to the title of Lecturer, and in September 2023, she was elected Assistant Professor in the same field at the same institution. She has participated in several research projects, including OI 178014 – Dynamics of Structures in Contemporary Serbian Language and Italian Cities in 20th-Century Literatures, both conducted at the Faculty of Philology and Arts in Kragujevac. She has pursued professional development in Italy, attending the University for Foreigners in Perugia in 2014 and 2019. She is the author of numerous scholarly papers in the fields of Italian language history, lexicology, and applied linguistics, and she actively participates in academic conferences both in Serbia and abroad. 

  • Ana V. Petrović, Faculty of Philology and Arts

    Ana Petrović was born in 1993 in Kragujevac, Serbia. She enrolled in undergraduate studies in Italian language and literature at the Faculty of Philology and Arts, University of Kragujevac, in 2013, and graduated in 2017 with an average grade of 9.40. In 2017, she began her master’s studies at the Faculty of Philology, University of Belgrade. After defending her master’s thesis titled The Imperfect Subjunctive for Expressing Futurality, she completed her degree in 2018 with an average grade of 9.67, earning the title of Master Professor of Language and Literature. She enrolled in doctoral studies in 2019 at the Faculty of Philology in Belgrade, where she passed all exams with an average grade of 9.75. Since 2019, she has been employed as a junior research assistant, and since 2022 as a research associate at the Faculty of Philology and Arts in Kragujevac. She is currently engaged as a teaching associate at the same faculty, working on the courses Integrated Skills in Italian Language 1 and Integrated Skills in Italian Language 2. Her teaching responsibilities have also included Italian Language 1, Italian Language 2, and Italian Language 3 (elective course). Her areas of interest include syntax, semantics, pragmatics, and cognitive linguistics.

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Published

10.07.2026

Issue

Vol. 23 No. 1 (2026): Узданица XXIII/1 2026

Section

Articles